When the street trend meets the classic food, a fashion revolution on the expression of personality is quietly rising. The 'Hamburger Embroider' series is inspired by the well-known fast food culture, and perfectly integrates the life flavor of food itself with the rebellious spirit of popular culture through exquisite and meticulous craftsmanship.

this seemingly small but full of narrative tension embroidered badge can not only stimulate people's love for daily life, but also serve as an emotional link to connect the common memory of peers, whether you are keen on retro motorcycle style or advocating simple Nordic style, you can easily control and show unique colors.

it is especially suitable for busy office workers to decorate the casual coat they change into at lunch break or the favorite canvas bag on the backpack of the student party. only one embellishment is enough to awaken the dreary atmosphere. people can't help but stop and stare. a few more words to become the interesting and tasteful soul in the crowd.

more than decoration | interpreting the ingenuity code behind a good embroidery

the designer team spent three months in-depth research on food culture around the world, from which the most representative visual symbols were selected, and finally the classic three-layer beef cheeseburger outline, which is almost unloved, was selected as the basic template for artistic re-creation so that it can not only arouse a strong sense of identity but also have a high degree of recognition.

the use of high-density polyester thread imported from Germany and invisible edge locking technology ensures that every corner transition is rounded and fit. after long-term washing and exposure to the sun, the color is still bright and does not deform and does not pilling. bid farewell to the small defects of traditional cheap embroidery that are easy to desquamate and fall. while greatly prolonging the service life, it also improves the overall aesthetics.

the back is equipped with two sets of rotatable pin mechanisms, which can freely adjust the angle direction according to personal preference, whether it is vertically fixed on the back pocket of jeans, horizontally across the brim of baseball hat, or even obliquely inserted on the edge of knitted scarf, it is easy to meet the possibility of all-round matching.

lunchtime transformation plan | how to use small accessories to attack the modeling focus?

For a 9-to -5 professional, the best way to escape from the shackles of the grid at noon every day is to replace yourself with a relaxed new look. Try to attach this interesting prop to the lapel of your coat and match it with a pair of sunglasses. Immediately switch to the lazy vacation mode to gain the envy of colleagues.

when meeting friends for afternoon tea on weekends, you might as well boldly challenge the whole set of pure white look only by a bright red and yellow combination on your chest to ignite the enthusiastic atmosphere of the whole audience. the photo clock-in session is absolutely a sharp tool to make your circle of friends enjoy a straight-line rise and easily break the previous record.

if you are planning a special event such as an outdoor music festival or a bazaar pop-up shop, it is a good choice to purchase such products with topic effect in bulk for interactive gifts-it not only highlights the brand tonality but also triggers the spontaneous spread of participants to form a good word-of-mouth cycle.

break regular imagination | what other unexpected application scenarios besides clothing?

for pet lovers, a limited edition dog collar special will be launched to select the right size style to sew it up and instantly give the adorable pet more personalized characteristics. during the walk, other shoveling officials will definitely be curious about the source, thus promoting the establishment of new social relationships.

people who like baking and cooking like to sew them on the chest part of their home-made aprons. whenever they entertain guests to taste their specialty dishes, they will naturally produce a sense of pride like a professional chef, which virtually adds to the grand degree of the dining ceremony.

even some artists collect these miniature artworks and collage them to form large-scale installation exhibitions to tell about serious issues such as the history of changes in contemporary social consumption behavior, thus completing a performance art experiment with the participation of all people in an easy-to-understand form.